Nada Usina

CEO, Co-Founder

LinkedIn Profile

Nada is CEO and Co-Founder of NU Advisory Partners. Known to be a driven and direct counselor and mentor, Nada’s board, CEO and C-suite placement expertise spans technology, sports, media, entertainment, industrial, and numerous other industries. 

Prior to co-founding NU, Nada was a member of the executive committee of Russell Reynolds Associates, the Global Leader of Its Technology Media, Entertainment, and Sports practices as well as a senior member of the CEO & Board Practice. She spent thirteen years leading high-level executive searches and advising leading private equity and VC firms across their portfolio companies. Nada had an extensive career as an executive at digital media and software companies, including as a member of the senior team at leading its sports and marketing areas through its IPO and sale to Yahoo! for $5.7B, as President of Nokia Canada, as President of Comcast Venture-backed XOS Technologies which she successfully sold to publicly held JumpTV and then merged the company with NeuLion where she remained as President.  Earlier roles in sports included the Florida Sports Foundation, Atlanta Committee for the Olympic Games and Florida State University Athletics.


Florida State University: MS; BS (Marketing and Multinational Business)


Boy mom, wife.  Multiple million miler.  Former FSU Swim Team Captain. TechStar Sports mentor. Canadian born in Toronto, speaks Serbian and un petit peu French. Active investor in tech companies and sports teams.

Board Roles

FSU College of Business, Maclay College Preparatory School, Seminole Boosters.