NEWS

20 Hispanic Business Leaders You Should Know in 2025

As Mar Hernandez, Partner and Co-Founder at NU Advisory Partners, highlighted in a recent piece, the Hispanic community’s impact on the U.S. and global economy is both profound and accelerating. Companies are increasingly recognizing the value of Hispanic leaders in executive and board positions—not only to better understand and serve the Hispanic market but to bring valuable perspectives that drive innovation and broaden vision.

In that spirit, we’re spotlighting Hispanic business leaders across diverse sectors—from finance and technology to consumer goods—who are reshaping industries with their expertise and influence. Their leadership is a testament to the strength of diverse perspectives and the positive change they foster.

Hispanic Business Leaders Making an Impact | 2025

Francisco A. Aristeguieta, Scotiabank

Francisco Aristeguieta is the Group Head of International Banking at Scotiabank and is a board member at Americas Society/Council of the Americas and The Hanover Insurance Group. With over 30 years of experience, he is a recognized leader in financial services, including asset management and strategic international banking.

Patricia Menéndez Cambó, Itaú Unibanco

Bringing experience as a corporate lawyer, Patricia Menéndez Cambó serves on the Latam Strategic Advisory Board at Itaú Unibanco, the Board of Directors at City National Bank of Florida and Expedia Group, and is a Board of Trustees member at the University of Miami. She also serves on the Board of Advisors at the University of Pennsylvania Carey Law School and is a Young Global Leader Alumni at the World Economic Forum.

Cristina Ricaurte Castilla, SAP

Cristina Ricaurte Castilla is a rising tech professional. She currently serves as a Regional VP at SAP for Latin America and the Caribbean. She leads a 350-member team of industry advisors, solution experts, and digital specialists, focusing on innovation and sustainability in business strategies.

Mario de Armas, PwC

Until recently, Mario de Armas was an Audit Partner at PwC. With over 35 years of experience, he specialized in serving multinational clients, offering expertise in mergers and acquisitions, SEC reporting, and complex global audits, and he’s currently evaluating board positions.

Manny Fernandez, HF Sinclair & Jacobs

Manny Fernandez is an Independent Board Member at HF Sinclair and Jacobs, with expertise in audit, compensation, and risk management. He was previous a KPMG Managing Partner and is active in community leadership.

Mariana Lischner Goldvarg, Vrio Corp

Mariana Lischner Goldvarg is the CEO of Vrio, overseeing DIRECTV Latin America, SKY Brazil, and DIRECTV GO. With over 20 years of experience in Financial Services, FinTech, Professional Services, and Telco/Media, she drives growth and transformation across Latin America’s evolving markets.

Michael Lopez, HSBC

Michael Lopez is the Senior Vice President of Inclusion, Diversity & Culture at HSBC and Founder of Michael Lopez Advisory. He specializes in creating corporate cultures that foster diversity, equity, and inclusion and align with business growth.

Francisco Lorca, EthosData Virtual Data Room

Francisco Lorca is the Founder and former CEO of EthosData, a SaaS virtual data room provider acquired by iDeals in 2024. He also serves as a Board Director at MoneyGram International, focusing on fintech innovation.

Laura Marino, Nubank

Laura Marino is VP and General Manager, Global Bank Account at Nubank and a Board Member at Leading Women in Technology. She specializes in scaling high-growth companies, product strategy, and promoting diversity in technology leadership.

Adriana G. Mendizabal, Stanley Black & Decker

Adriana Mendizabal is the Group President for Latin America & Americas Transformation at Stanley Black & Decker. She also serves on the board of Calavo Growers and previously served on the board of Bank of New York Mellon. She is recognized for leading transformations, driving sustainable revenue growth, and improving operational efficiency across consumer goods and industrial technology.

Ozzie Gromada Meza, LCDA

Ozzie Gromada Meza is the President & CEO of the Latino Corporate Directors Association (LCDA), driving initiatives to enhance Hispanic/Latino representation on corporate boards. He brings a dynamic blend of corporate and entrepreneurial leadership.

Beatriz Pardo, HEINEKEN & Apheon

Beatriz Pardo is a Board Member at The HEINEKEN Company and Apheon. With extensive experience in leadership roles across global consumer sectors, she excels in driving brand growth, innovation, and strategic transformation.

Jaime Ramirez, Fluidra

Jaime Ramirez is the CEO of Fluidra and a Board Director at Kimberly-Clark. With over 30 years of global leadership, he excels in driving growth, digital transformation, and value creation across industries.

Mercedes Romero, MarineMax

Mercedes Romero is a Board Director at MarineMax and John B. Sanfilippo & Son, Inc., and Chief Procurement Officer at Primo Water. She has deep expertise in global procurement, supply chain strategy, and board governance.

Manolo Sánchez, Adelante Ventures

Manolo Sánchez is CEO of Adelante Ventures and a Board Member at a variety of organizations, such as Affirm and Fannie Mae. He’s a former Chairman of BBVA Compass, where he led the bank’s digital transformation and strategic growth initiatives. He also teaches courses to MBA students on digital disruption in finance at Rice University.

Myrna Soto, Apogee Executive Advisors

Myrna Soto is the Founder and CEO of Apogee Executive Advisors, providing advisory services in corporate governance, cybersecurity, and M&A. She serves on multiple public boards, leveraging over 25 years of technology leadership expertise.

Yolanda Talamo, HEINEKEN

Yolanda Talamo is the Chief People Officer at The HEINEKEN Company, leading global talent development, DEI initiatives, and social sustainability efforts. She is passionate about unlocking the full potential of people and organizations.

Jorge Titinger, Titinger Consulting

Jorge Titinger is the Founder and CEO of Titinger Consulting, a Strategic Advisor at TrackIT!, and a Board Member at multiple organizations. He has expertise in building leadership team, culture transformation, and strategic development.

Anilu Vazquez-Ubarri, TPG

Anilu Vazquez-Ubarri is Partner and Chief Operating Officer at TPG and a Board Member at Upwork. With extensive leadership in HR, diversity, and talent development, she drives organizational transformation and operational excellence.

Alessandra Ginante Yockelson, Ph.D., NetApp

Alessandra Ginante Yockelson is the Chief Human Resources Officer at NetApp and a Board Director at iCIMS. She has led business and culture transformations and has expertise in human capital management, digital transformation, M&A, and DEI.

NU Advisory Partners is an AI and tech-led retained executive search and advisory firm focused on senior executive, operating, and board positions. If you’re interested in learning more, get in touch here.