Summary
NU Advisory Partners has placed Brett Parker as Chief Financial Officer and Chief Operating Officer at Legends, the premium experiences company. Parker will oversee financial operations and planning across both Legends and its newly acquired ASM Global business. His appointment reflects Legends’ continued investment in building a high-caliber leadership team under CEO Dan Levy.
Parker brings more than two decades of executive experience from Lucky Strike Entertainment, where he played a pivotal role in the company’s transformation into a publicly traded, multi-national entertainment powerhouse. His strategic and operational leadership was instrumental in growing the company to 360 venues across North America and guiding it through several key transactions, including its public debut in 2021.
Link to the Full Article
Read the full article, published on March 3, 2025, on Sports Business Journal.
Our Take
We’re proud to have partnered with Legends on this critical leadership search. Brett Parker’s combination of operational rigor, financial expertise, and transformational leadership makes him the ideal choice to guide Legends and ASM Global through their next phase of growth. It’s been a privilege to support the company’s bold vision and help build a leadership team ready for the future.
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